One of the two major strategies used in recruitment today are inbound and outbound recruitment. There have been debates and speculations on the better of the two as well. They are the buzzwords in recruitment today and before we come to a conclusion on which one is better, let us first understand the difference between the two forms of recruitment.
To explain the difference in easy and understandable terms, inbound recruiting is about the candidate coming to you for the job while outbound recruitment is about you going out and about to search the candidate. Both have different philosophies and follow different approaches and strategies as well.
Inbound recruitment – Here in your main objective is to make the candidate aware, then consider you as a potential employer and then get interest of the candidate. For this, inbound recruitment uses the methodology of proactively targeting and attracting the candidate. Inbound recruitment is more about recruitment marketing which includes awareness, consideration and interest as mentioned before.
Outbound Recruitment – In outbound recruitment, you only approach the candidate when there is an opening or requirement in the firm and not otherwise. Your objective here is to get the candidate into the stage of applying for the job. Outbound recruitment is out and out direct recruitment that includes applications, selection and hiring.
So, which one is better? Actually it depends upon your objectives and goals. If you are looking to build your company up as an employer brand and have a long term solution to your recruitment requirements then inbound recruitment is for you. Outbound recruitment is a temporary or immediate solution comparatively. Though inbound recruitment is slow process and takes time to show results it does work really well on a long run in terms of getting quality candidates, saving time and cost as well.
Here’s a simple example to explain the difference. If you are following the inbound recruitment strategy then you show case your employer brand on different communication channels, online and offline. This visibility gets many candidates aware about your company as well. In out bound recruitment, you search for the candidates and then reach out to them when you have a job opening.
So, if you look at it, it is pretty clear that inbound recruitment is a better idea if you want to establish your company, service or product as a reliable employer brand.
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