A Worthwhile Recruiter Brand - Are You?

Building an employer brand that is strong is much more important nowadays that too when companies are putting all their concentration to increase their visibility online and followers, tweets, shares and likes are known to be of utmost importance. As per reports companies having a strong employer brands tend to reduce their hiring cost by over 43% on a long run. Another study by CEB has revealed that a strong EVP could raise the hire quality by 9% as well as the applicant base by over 54%.

These days the question of EVP development is a common in all board discussions in organizations and companies. This has been useful to some extent but on the flip side has given rise to lot of confusion and complexities around the employer brand creation. Apparently, employers who think that EVP is something that needs to be created then they are treading the wrong path for sure. The fact is that employee proposition always exists in an organization naturally enough so trying to create one could actually backfire and lead to a disconnect within the employees who are adjusted to the natural EVP.

Again trying to portray yourself differently than what you are as an organization also does not work well or help. Instead if you portray the organizations culture as it is, it could help rather. It’s not about being creative but it’s about being true.

Many organizations do not consider EVP much because they think that it could involve a high budget or finances. Apparently, it ain’t and it’s not even a very time taking process and its there in every organization. The only thing that needs to be done is to bring it to life or activate it in a way that there is optimum employee / target audience engagement.

Well, EVP is about staying away from the myths like the ones mentioned above because they do affect the brand negatively and fostering your EVP without much of a spend or money spend. You could choose your methods like surveys or meetings but the tip of the ice berg is being honest and communicate with your employees honestly.

*sourced from Internet

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