While
job fairs are a huge platform to meet candidates looking out for
opportunities and find potential employees, it does involve a lot of
money. Hence, keeping the convenience of meeting candidate face to
face there arises a question whether this move is really useful for
the business you are in for that matter.
Depending
upon your need is where you choose which job fairs you want to be a
part off. For example if your job openings are for middle level
personals then visiting campus fairs or fresher fairs does not really
make sense. You may opt for a campus fair or a fresher fair only if
you are looking for fresher openings.
Like
there is a target audience for every product or brand, similarly you
need to focus on fairs that have your target audiences. Even fairs
apparently need to have themselves a category to represent as far as
job fair type is concerned. These factors add a lot to the success of
the event as well considering the point of view of event organizers.
Also,
when attending an event like a job fair which is up on quality and
high skilled candidates, a good idea is to bring along the decision
makers and opt for on spot hiring. Also, if you have a stall at the
job fair, it’s important to have team members who with excellent
communication and selling skills, who are passionate and energetic
and can explain the positions to the prospects clearly and
alluringly.
At
times companies do invest in job fairs but they rarely make optimum
use of the opportunity say experts. Even if the space is a small as
that of a table, it still could be used to the optimum for the best
of your use. Have a great display with the help accessories just to
make that little petite area represent your organization smartly.
Well,
in a nutshell, job fairs are a yes, if done properly and have
targeted footfalls otherwise not.
