Take Your Office Culture To The Work – Use Social Media Smartly

What do you see when you visit social media handles of corporate sites, mundane press releases and a few pictures of events if any. Not anything that is really engaging ain’t it? Most of you would definitely agree with this statement, for sure. Apparently, we all know that social media is a platform for engaging people and not apparently there are quite a few corporates who ain’t making the most of it. Here are a few tips on how you can show off your office culture and enhance your company branding online.

Visuals Sharing

This is a sort of a no brainer tip, yes. Keep updating pictures and videos as they work better than text. No wonder Instagram has surpasses 1 billion users already. Pictures actually speak better than words and the statistics already show that. So, keep posting pictures and videos about your work culture regularly to keep the audience engaged.

Quotes sharing – Sharing motivational quotes on a regular basis is a good idea to enhance your brand but you need to understand that the quotes you share need to post have to be in sync with the philosophy of your company. They need to simple, clear and accompanied with attractive visuals as well.

Offline Branding – there are brands that involve their staff in branding. For example share your company or organisations T-shirts and ask your staff to share pictures wearing them whenever they are on vacations at popular destinations. Whether it is the seven wonders of the world or any other known location, ask them to click and share.

Videos Work – As per statistics videos work 1200% more than a combination of text as well as images in combination. So, shoot at sight, literally at events and workshops and more.

The idea here is to build a fan or follower base and most importantly to make them smile because if you can get them interested and delighted then getting in new comers becomes easier too

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Inbound and Outbound Recruiting - The Better Way

One of the two major strategies used in recruitment today are inbound and outbound recruitment. There have been debates and speculations on the better of the two as well. They are the buzzwords in recruitment today and before we come to a conclusion on which one is better, let us first understand the difference between the two forms of recruitment. 

To explain the difference in easy and understandable terms, inbound recruiting is about the candidate coming to you for the job while outbound recruitment is about you going out and about to search the candidate. Both have different philosophies and follow different approaches and strategies as well. 

Inbound recruitment – Here in your main objective is to make the candidate aware, then consider you as a potential employer and then get interest of the candidate. For this, inbound recruitment uses the methodology of proactively targeting and attracting the candidate.  Inbound recruitment is more about recruitment marketing which includes awareness, consideration and interest as mentioned before. 

Outbound Recruitment – In outbound recruitment, you only approach the candidate when there is an opening or requirement in the firm and not otherwise. Your objective here is to get the candidate into the stage of applying for the job. Outbound recruitment is out and out direct recruitment that includes applications, selection and hiring. 

So, which one is better? Actually it depends upon your objectives and goals. If you are looking to build your company up as an employer brand and have a long term solution to your recruitment requirements then inbound recruitment is for you.  Outbound recruitment is a temporary or immediate solution comparatively.  Though inbound recruitment is slow process and takes time to show results it does work really well on a long run in terms of getting quality candidates, saving time and cost as well. 

Here’s a simple example to explain the difference. If you are following the inbound recruitment strategy then you show case your employer brand on different communication channels, online and offline. This visibility gets many candidates aware about your company as well. In out bound recruitment, you search for the candidates and then reach out to them when you have a job opening. 

So, if you look at it, it is pretty clear that inbound recruitment is a better idea if you want to establish your company, service or product as a reliable employer brand. 

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Unemployment Rate at Peak in India - Report

A recent report released by the Centre for sustainable employment has revealed that employment India today is at its peak considering the statistics of the past 20 years. There is not only a shortage of jobs but the wages are also depressed. The state of working India 2018 (SWI) report says that unemployment in India in youth stands at a staggering 16%, viz. highest in the past 20 years.

The report that is written by a group of journalists, researchers, civic society activists and policy makers has also highlighted the fact that the rise in GDP of the country hasn’t affected or caused any increase in employment. The increase ratios is only 1% increase in employment against 10% increase in GDP. 

Earlier, the problem was a bit different. India had the problem of underemployment as well as low wages.  But the recent reports reveal that its unemployment big time that has cropped up to a staggering five percent. The economy looking good either with petrol prices touching the 100 rupees mark and the rupee losing its weight against the dollar and crossing the rupees 70 mark. Additionally education over the past decade has got its dues and as the school admission rates have increased but the job market hasn’t got any spurt as such. Even the quality of education before and now has changed drastically and rather negatively. It is a serious issue and needs to be looked into. 

A study around the employment scenario highlights the fact that growth and employment relationship has gone weak over the period of years. It also focuses on the low earnings. As per a report of 2015, 67% of Indian household had an income of around 10K. Comparatively as per the 7th Pay commission, the minimum salary recommended comes to 18K. This means that it’s below standard. Also, in unorganized sectors 90% industries pay wages below the minimum CPC. 

Presently the GDP is 7% but employment growth is 1% or less while comparatively in the 1970’s and 1980’s GDP was only 3% but employment growth was 2% per annum. Well, its time India looks into the unemployment issues in India and works out reforms to change the present scenario. 

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*Sourced from the Internet