Making Cold Calls That Work

Many of the recruiters are really comfortable with cold calling, but ask the sales reps because what they do is the real kind of cold calling. Recruiters, on the other hand, are providing opportunities to the callers and are not exactly wasting the time of their target audiences. So, firstly every recruiter should be feeling confident about calling their potential candidate and not apologizing them for their time. Let’s take a run through some of the tips on making cold calls that work –

KEEP IT SHORT AND TO THE POINT – Ya, who has the time to go through lengthy emails that too during work hours. So, if you are sending a mail or call, keep it short. Highlight only the points that are important from the candidate as well as recruiters point of view. The reason behind the communication (their good profile), an awesome opportunity and why they need to talk to you (great company, great opportunity, great perks)

GARNER EYE BALLS – Always highlight what they are going to get, like opportunities, career growth, work environment, flexibilities, perks and more. Be to the point and clear also when making a cold call and then ask for a suitable time to talk.

GIVE IMPORTANCE– Everyone likes to hear about themselves anyways, and when it comes to recruiting it’s even more. So, the idea is to make them feel important. If it’s an email then have an attractive headline, and if it’s a call then talk to them while referring them as you and ask them for their time if they are interested.

CALLING IS BETTER – Though emails do work for some people, calling on a direct number is always a great idea more so if the candidate seems to be a high potential one. Though it might surprise many, for many recruiters it has worked effectively. When it comes to India, particularly, calling works better always because it’s direct, one on one and immediate.

In a nutshell, these days technology has already eliminated many barriers of communication, making it faster, easier and convenient – be it active or passive. But, all it boils down to is the way you craft your communication because in the end communication is the key.

*Sourced from the Internet

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