Tuesday, April 16, 2019

Take Your Office Culture To The Work – Use Social Media Smartly


What do you see when you visit social media handles of corporate sites, mundane press releases and a few pictures of events if any. Not anything that is really engaging ain’t it? Most of you would definitely agree with this statement, for sure. Apparently, we all know that social media is a platform for engaging people and not apparently there are quite a few corporates who ain’t making the most of it. Here are a few tips on how you can show off your office culture and enhance your company branding online.

Visuals Sharing
This is a sort of a no brainer tip, yes. Keep updating pictures and videos as they work better than text. No wonder Instagram has surpasses 1 billion users already. Pictures actually speak better than words and the statistics already show that. So, keep posting pictures and videos about your work culture regularly to keep the audience engaged.
Quotes sharing – Sharing motivational quotes on a regular basis is a good idea to enhance your brand but you need to understand that the quotes you share need to post have to be in sync with the philosophy of your company. They need to simple, clear and accompanied with attractive visuals as well.
Offline Branding – there are brands that involve their staff in branding. For example share your company or organisations T-shirts and ask your staff to share pictures wearing them whenever they are on vacations at popular destinations. Whether it is the seven wonders of the world or any other known location, ask them to click and share.
Videos Work – As per statistics videos work 1200% more than a combination of text as well as images in combination. So, shoot at sight, literally at events and workshops and more.
The idea here is to build a fan or follower base and most importantly to make them smile because if you can get them interested and delighted then getting in new comers becomes easier too


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